How Does The ABM Approach Work For You With DMP?



Strategy: DMP’s Account Based Marketing Services provide you a best practices road map which aligns your target account Sales and Marketing efforts with common goals.  Each ABM program is unique to each client and its accounts.

Account mapping and contact identification: There are primary decision makers, key influencers, end users, technical teams, procurement departments and other stakeholders involved in the selection process that must be identified in each account. To reach them can be arduous and time consuming for your sales reps and often times, those contacts are not available from data sources.  DMP’s team maps your target accounts and validates their information.

ABM is about nurturing relationships. ABM is proactive in its intent to engage your key targets, connect with them over time on their terms, gain opt-in permission, determine their roles and needs and communicate your value proposition from each contact’s unique perspective. Studies have shown that this can be challenging and time consuming for your reps.  Your DMP team provides this multi-touch professional prospect development as services with skill and precision.  Once a buy cycle is identified or a qualified prospect is interested and willing to meet with your sales team, we had the opportunity off to your sales team with full details.

ABM favors highly personalized outbound strategies over waiting for inbound to achieve your desired results. This is where DMP can help your company shine and beat your competition.

ABM requires skilled communications.  DMP will provide your company with a dedicated team of professional account development reps, program managers, call ware and technology which integrate into your system.  We become a virtual extension of your organization that keeps you in control and allows you to leverage DMP’s expertise and resources.  There is no ABM software (or additional on-line advertising for clients to purchase.

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