Lead Management Process


Is your business following an organized and effective lead management process? A lead in marketing is generally a potential customer who has shown an interest in a product or service that you have to offer. In a business Leads is among the most important factor effecting its growth. In fact, it’s estimated that 80% of leads generated through marketing get lost, discarded or ignored. The most effective way to prevent leads from evaporating is to use a lead management system. Leads management can help one bridges the gap between marketing and sales.




Some of the most important benefits of implementing a lead management system include:

Lead distribution: Lead Distribution is the process of distributing leads to salespeople, lead buyers, or third party software solutions. It allows companies to quickly capture leads, analyze them, check the quality of the lead and then intelligently route them based on a variety of factors.

Lead tracking: Lead management help in tracking the lead’s position in the sales pipeline in real-time. It is the process of documenting and categorizing prospective customers based on individual actions and sales rep touches. Lead management often promotes accurate sales forecasting, which leads to better operations management.

Lead Organization: A lead management system provides an organized ability to lead the development of vision, culture and strategic priorities for an organisation. It helps in classifying and scoring leads as they are captured. They can be organized in multiple ways – by geography, media channel, behavioral traits, engagement period and more.

Build and maintain a relationship: Without engaging with the clients on a multiple courses many buyers are not prepared to purchase. A lead management system helps leads through a process of multiple engagements, so buyers become more familiar with the company or products and more comfortable with the decision to buy.

With DMP map your entire lead management process in detailed reports and executive dashboards to close the loop with sales pipeline information and feedback. Our team is here to transforms and supercharges the lead management process, driving the number of prospects and closed sales ever higher.

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