Is your business following an organized and effective lead management process? A lead in marketing is generally a potential customer who has shown an interest in a product or service that you have to offer. In a business Leads is among the most important factor effecting its growth. In fact, it’s estimated that 80% of leads generated through marketing get lost, discarded or ignored. The most effective way to prevent leads from evaporating is to use a lead management system. Leads management can help one bridges the gap between marketing and sales. Some of the most important benefits of implementing a lead management system include: Lead distribution: Lead Distribution is the process of distributing leads to salespeople, lead buyers, or third party software solutions. It allows companies to quickly capture leads, analyze them, check the quality of the lead and then intelligently route them based on a variety of factors. Lead tracking: Lead management help in ...
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