Direct Marketing Partners

While not exactly a sexy term, program management is the essential core from which successful demand gen marketing campaigns evolve and thrive. That is why the at Direct Marketing Partners, the Program Manager (PM) is your primary contact. We offers Marketing Program Management Services .   DMP embraces a modular, multi-touch and fully integrated marketing approach for campaigns, matching the latest best practices with your resources and ours. Our PM’s keep an eagle-eye on campaign KPI’s daily and if the numbers are falling short of projections they will swoop in and figure out options to achieve the desired results. DMP’s approach to program management is: ·          We are an extension of your organization and work toward achieving the same goals and objectives. ·          We are flexible, agile and nimble, making us easy to work with. ·      ...

Marketing Automation is defined as a category of technology that encapsulates everything from email marketing, social media, analytics, and lead generation to lead nurturing with the sole aim of increasing revenue while developing efficient workflows. It allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.  It can potentially become a game changer in lead to sales acceleration or it can fall short if not done right.  According to a recent Revenue Performance Management Gleansight Benchmark Report, superior performing organizations are more likely to invest in marketing automation and can correlate success with its use (when best practices are followed). Below are the benefits of using B2B Marketing Automation Marketing automation Solutions can combine multiple criteria, including demographic and behavioral data (pages visited, downloads, filled out for...